Customer Churn and Retention

Despite statistics showing that it is more economical to retain a customer than acquire a new one, many businesses face major customer churn issues.

Our solution uses propensity analytics tools that flag up customers likely to switch provider, allowing a retention campaign to be mounted quickly and effectively.

By employing analytics to not only identify churn risk, but also understand what remedies are effective for the various churn reasons.

The multi channel capability offered by AWD enables organisations to target the churn risk in the optimum way.